Nice to meet you

I’m Renata, a digital content and UX-oriented creative based in Zagreb.


I work on digital content, websites and email campaigns, combining content editing, basic copywriting, UX thinking and visual design. I’m interested in how people read, navigate and interact with digital products, and how content, structure and design together shape the user experience.


My path into digital started through UX/UI design, where I became interested in user behavior and the logic behind digital interfaces. Over time, I started working more broadly on digital projects — from website content and structure, to newsletters, email campaigns and content planning for small businesses and international brands.


Alongside UX, I also explored 3D design and visual work, which further developed my sense for composition, visual hierarchy and storytelling, but my main professional focus today is digital content, web and user experience.


I’m especially interested in projects where content, structure and user experience come together — whether it’s a website, a campaign or a digital product.


Let's talk!