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July 1, 2026

DESIGN PORTFOLIO

Bringing structure, clarity and character to digital experiences.

I’m a designer based in Zagreb, working across UX/UI, web design, digital content and CRM. I turn ideas, information and business needs into clear, engaging experiences.

Selected work

UX/UI CASE STUDY

BRREWERY

A UX/UI case study for a craft beer e-commerce website and delivery app, focused on product discovery, intuitive navigation and checkout experience.

UX/UI CASE STUDY

THE POTIONIST

A UX/UI case study exploring onboarding, progression and interaction design within a fantasy-inspired mobile game.

BRAND, WEB DESIGN

BELIEVE BY SILVIJA

Brand identity and responsive website for a Reiki practitioner and yoga instructor, creating a calm and trustworthy digital presence.

BRAND, WEB & DIGITAL

EPONINA FARMICA

Brand, website and content direction for an animal experience farm, supporting rapid audience growth and increased media visibility.

About me

I’m Renata, a Zagreb-based designer working across UX/UI, web, CRM and digital content. I combine visual thinking with a strong understanding of systems, user journeys and business needs.

My background in multi-market email marketing, content production and team leadership shaped a structured, collaborative approach to design. I’m particularly interested in turning complex information into clear and engaging digital experiences.

My process

01

DISCOVER

Understand the users, context, goals and constraints.

02

DEFINE

Define the core problem, priorities and direction.

IDEATE

Explore possible structures, concepts and user flows.

04

DESIGN

Develop the visual system, interface and interaction details.

05

DELIVER

Refine the solution, prepare final assets and support implementation.

Let's build something thoughtful.

Available for digital design, web and UX-focused opportunities.