DESIGN PORTFOLIO

Bringing structure, clarity and character to digital experiences.

I’m a digital designer based in Zagreb, working across UX/UI, web design, digital content and CRM. I turn ideas, information and business needs into clear, engaging experiences.

Selected work

UX/UI CASE STUDY

BRREWERY

A UX/UI case study for a craft beer e-commerce website and delivery app, focused on product discovery, navigation and a frictionless checkout journey.

UX/UI CASE STUDY

THE POTIONIST

A UX/UI case study exploring onboarding, progression and interaction design within a fantasy-inspired mobile game.

BRAND, WEB & DIGITAL

EPONINA FARMICA

A complete digital refresh for an animal experience farm, including brand direction, website design, UX copy and social content strategy.

UI CONCEPT

GOOD NEWS MOBILE

A mobile news platform concept designed to make positive stories feel fresh, engaging and easy to explore through warm visuals and playful interaction.

About me

Hello!
My name is Renata,
I’m a designer with experience in UX/UI, web design, CRM and digital content. I combine visual thinking with a strong understanding of systems, user journeys and business needs.

My background in multi-market email marketing, content production and team leadership has shaped the way I work: structured, collaborative and focused on turning complex information into clear digital experiences.

My process

01

DISCOVER

Understand the users, context, goals and constraints.

02

DEFINE

Turn research and information into a clear problem and direction.

03

IDEATE

Explore possible structures, concepts and user flows.

04

DESIGN

Develop the visual system, interface and interaction details.

05

DELIVER

Prepare, test and refine the final solution for real use.

Let's build something thoughtful.

Available for CRM, digital content, UX/UI and web projects.