{"id":972,"date":"2023-06-06T09:54:02","date_gmt":"2023-06-06T09:54:02","guid":{"rendered":"https:\/\/rrenata.com\/?page_id=972"},"modified":"2023-06-06T15:35:35","modified_gmt":"2023-06-06T15:35:35","slug":"fortune-tellingapp","status":"publish","type":"page","link":"https:\/\/rrenata.com\/index.php\/fortune-tellingapp\/","title":{"rendered":"Fortune-telling App"},"content":{"rendered":"\t\t
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Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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My task was to design a monetizable application with a fortune-telling element for a group of young entrepreneurs who wanted to create a fun and entertaining app for their target audience.
\nIt\u2019s important to them that the application has a social-sharing element to it and has a way of monetization. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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My Role : UX \/ UI Designer
Tools: Figma
Time Span: 5 Weeks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Problem Statement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The challenge is to create an engaging application with a predictive element that appeals to the target audience of young, employed \"geeks\" who have a passion for card games, board games, and sci-fi\/fantasy franchises.

\n\nThe application should provide an entertaining and fun experience by incorporating sci-fi and fantasy vibes, as well as humor and wordplay. \nThe application should also enable users to easily share the predictions with friends and on social media platforms.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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01. Design Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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02. Competitive Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In the domain of mobile apps, I haven't found one that has all the elements that are contained in the project brief.

\n\nApps with an element of fortune-telling are mostly online tarot cards, horoscopes or a crystal ball and give \"serious\" fortune-telling without a dose of humor or any genre or pop-culture references, most of them are also with very limited interactivity.

\n\nFor the competitive analysis, I selected the most popular mobile applications that contain the most important common component - fortune-telling.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Co-Star<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Strenghts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Relationship analysis - Co-Star allows users to connect with their friends and compare their birth charts and astrological compatibility.

\nPersonalized experience - Co-Star offers highly personalized horoscopes and astrology readings, based on the user's exact birth data.

\nDaily updates - The app updates its horoscopes and astrology readings on a daily basis and notifies the user fof important astrological events.

\nClean design - The app has a very minimalistic design and is easy to navigate through.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Weaknesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Limited interactivity - No input from the user is needed, except from data entry after the first login<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Pattern<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Strenghts\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Rel<\/b>ationship analysis - The Pattern allows users to connect with their friends and compare their birth charts and astrological compatibility.

\nSocial features - The app allows users not only to connect with their friends and compare their birth charts and astrological compatibility but also connect with other users that have similar patterns and personalities

\nPersonalized experience - The app offers highly personalized horoscopes and astrology readings, based on the user's exact birth data. The analyses change over time to track changes in life and provide new interpretations.

\nDaily updates - The app updates its horoscopes and astrology readings on a daily basis and notifies the user fof important astrological events <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Weaknesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Limited interactivity - No input from the user is needed, except from data entry after the first login<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kismet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Strenghts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Variety of readings - The app offers a variety of different horoscopes, multiple sorts of card readings, palm and face readings. It\u2019s possible for the user to play minigames to earn coins that allow you to \u201cbuy\u201d readings.

\nFeeling as if you are talking to a real astrologist - The app uses AI to generate card readings so that it feels as if you have picked and have been assigned a personal astrologist to do your card or palm reading. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Overwhelming amount of content - Kismet offers a large amount of content, including horoscopes, tarot readings, and mini-games. While this is great for users who enjoy exploring different aspects of astrology, it can be overwhelming for others who just want a simple horoscope or reading.

\nRiddled with ads - Ads after almost every interaction, oftentimes 2 ads in a row, none of them is skippable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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03. User research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I conducted a survey with 22 participants who belong to the target group.
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Research Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The survey showed primarily that the participants are part of the desired target group and that the survey data is relevant for my research.\nThe majority of the target group plays board games on a weekly or monthly basis and generally prefers fantasy and adventure genres.

\n\nIn general, the participants don't have a strong preference between multiplayer or singleplayer games, but when they play with others, they value the social interaction and the opportunity to spend quality time with friends and family the most, more than the competitive aspect of games.\nAlmost half of the respondents rarely play mobile games, while on the other hand, 27.3% of the respondents play mobile games on a daily basis.

\n\nBased on the results, it seems that the majority of the participants (45.5%) are not likely to make payments inside a mobile app or game. Additionally, a significant percentage (22.7%) chose a low likelihood rating of 2 out of 5. This suggests that a considerable portion of the participants may not be open to making in-game purchases.

\nBased on the responses, it appears that most of the participants are interested in sharing their predictions and outcomes from a fortune-telling game or app with their friends.

\nThe option of sharing scores and rankings received relatively fewer responses, indicating again that the users are less likely to be motivated by competing with others and achieving high scores in the game. Social interaction and connecting with others over their personalised experiences seems to be more important to the target audience.

\nOverall, this suggests that if the goal is to monetize the app through in-app purchases, the app should offer a compelling reason for users to make such purchases, as the majority of the surveyed participants are not likely to do so without significant motivation.\nMore participants said that they would be more likely to pay for customization options or access to additional content, than for in-game rewards. This suggests that while some users may be motivated by the possibility of in-game rewards, the majority are more interested in broader and more meaningful additions to the app or game, such as more customization options or additional events and content.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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04. Concept User Feedback<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The users were presented with 3 concepts of the prediction app. \n\nThis is the summary of the reasons why they chose the existing concept.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The users agreed that the first concept has the most potential.

\nThey like that they have choices to make and interact in different ways with the app.
\nThey liked that all the concepts had the option to share prophecies with friends.
\nThe other 2 concepts were interesting to the users because there is movement involved, but agreed that the first concepts advantage is that they have choices to make and influence the outcomes in a way.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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05. Information Architecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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06. Flow chart<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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07. Low-fidelity Wireframes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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08. Mid-fidelity Wireframes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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09. Usability Testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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First click testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The users were asked to select the button where they would click to brew a potion.

\nAmong 5 users, all of them chose the right button. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Preference testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The participants were asked to choose between 2 screens and pick the one they prefer more.

\nAll 5 participants chose the screen where the button says \u201cbrew\u201d instead just the icon and that were the comments they left after picking that screen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prototype testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The participants were asked to go through the main flow and complete the task of brewing and drinking the potion.
\nAll the participants managed to go through the flow in less than 30 seconds, most of it spent choosing ingredients, without misclicks.
\nOn a scale from 1 (very difficult) to 5 (very easy) all of them said it was very easy to navigate through the flow. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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10. Design System<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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11. High-fidelity Prototype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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12. Usability testing & Iterations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I conducted usability testing of the high-fidelity prototype with three users.

\n\nThe users were given tasks to navigate through the main flow, complete the registration process, add friends, and make a purchase in the in-app store.

\n\nBased on their feedback, iterations were made on the following flows:

\n\nMain Flow: Users mentioned that they found the \"Settings,\" \"Add Friends,\" and \"Potion Library\" unnecessary to be accessed from anywhere other than the main screen.

When selecting ingredients, they expressed that it would be more convenient if they could open the \"Recipes\" directly from that screen and easily return to the ingredient selection screen.

They felt that having the \"Recipes\" screen accessible from elsewhere would require them to remember the combinations until they reached the \"Choose Ingredients\" screen.

\nIngredient Selection: Given the number of ingredients, users found it annoying to scroll through the entire list to reach the \"Brew\" or \"Exit\" buttons. To address this, a fixed-position button was implemented for easier access during scrolling.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Let's talk!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tEnvelope<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Summary My task was to design a monetizable application with a fortune-telling element for a group of young entrepreneurs who wanted to create a fun and entertaining app for their target audience. It\u2019s important to them that the application has a social-sharing element to it and has a way of monetization. My Role : UX […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-972","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rrenata.com\/index.php\/wp-json\/wp\/v2\/pages\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rrenata.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rrenata.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rrenata.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rrenata.com\/index.php\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":167,"href":"https:\/\/rrenata.com\/index.php\/wp-json\/wp\/v2\/pages\/972\/revisions"}],"predecessor-version":[{"id":1232,"href":"https:\/\/rrenata.com\/index.php\/wp-json\/wp\/v2\/pages\/972\/revisions\/1232"}],"wp:attachment":[{"href":"https:\/\/rrenata.com\/index.php\/wp-json\/wp\/v2\/media?parent=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}